New Web site for Chocolate Enthusiasts Launched www.tifachocolate.com

Thousand Oaks, CA (September 28, 2007) – Tifa Chocolate is bringing the world’s finest chocolate to your door with the launch of its new Web site www.tifachocolate.com. The Web site is dedicated to teaching consumers the fine art of tasting and consuming chocolate for maximum pleasure. “Our mission is to promote the experience and pure enjoyment of quality chocolate,” said Mike Ashamalla, founder of Tifa Chocolate. “Chocolate is complex in a way similar to wine. We want to educate consumers and help them achieve a better appreciation for chocolate. And, we want to be a resource for the best chocolates in the world.”

The Tifa Chocolate Web site offers a step by step guide for planning and hosting chocolate tastings. Just like wine and cheese tastings, chocolate tastings are becoming increasingly popular in the U.S. Chocolate tasting kits are available on the Web site in various sizes. The kits include – a selection of high quality international and domestic gourmet chocolate samples, tasting note cards, rating cards and are packaged in elegant cherry wood boxes. Chocolate and Wine Pairing Kits are also available. Chocolate and wine pairing recommendations are listed on the Web site, as well.

Gourmet chocolate products from around the globe are available for purchase on the Web site. From rich dark and intense chocolate from Italy and France to soft chocolates with hints of almond and caramel from Russia. The Web site provides detailed notes and descriptions on each chocolate.

The Web site also features a gift shop featuring chocolate gift baskets and leatherette gift totes filled with an array of chocolates and other culinary delights, sure to please every chocoholic. The chocolate tasting kits make perfect corporate gifts or gifts for any occasion.

The About Chocolate section provides the story behind each chocolate featured on the site, such as information about the origin of the beans used, the background of the chocolatier and intimate details about the crafting of the product. “The Tifa Chocolate Web site is filled with fun and informational facts about all things chocolate and is very user-friendly,” said Ashamalla.

Tifa Chocolate is a family run company, truly committed to providing consumers the opportunity “to explore the world of chocolate” in the privacy of their home or at special chocolate tasting events. Founder Mike Ashamalla says a great appreciation of quality chocolate was the inspiration for creating Tifa. The headquarters for the company is located at 2060 D Avenida De Los Arboles, #535, Thousand Oaks, CA 91362. For more information about Tifa Chocolate or to book a chocolate tasting party, call 805-523-8386 or visit the Web site at www.tifachocolate.com.

About Mike Ashamalla – CEO, Tifa Chocolate

Mike Ashamalla has spent most of his professional life in the insurance and technology fields. Most recently he was co-founder and Chief Technology Officer of Insurance Neighborhood, an online insurance sales organization that grew out of a wholly owned subsidiary of WellPoint.

He served as a Staff VP at WellPoint and CTO of SellCore; founded and served as CEO of VistaXtreme, a technology consulting firm that developed the Gekko rule engine software application; and served as associate VP of Software Development of RewardsPlus of America.

Mike is also credited with developing eQuote, one of the first online insurance quoting engines in California. He co-founded and served as CTO of eGroupBenefits.com, a Silicon Valley startup that provided online, self-service employee benefits marketplace.

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