PubMatic Launches Beta and Serves Up 90% Revenue Increase for Web Publishers

September 28, 2007 (PRLEAP.COM) Technology News
San Francisco, CA - September 28, 2007 - PubMatic ( today announced the global beta release of its industry leading service that maximizes web publishers’ revenue by automating and optimizing ad serving decisions. Over 400 publishers selling millions of ad impressions daily are realizing revenue increases of 20% to 90% with PubMatic. PubMatic is the only service that runs a continuous auction among the world's largest online ad networks and uses sophisticated algorithms to optimize the layout of text ads in order to ensure that publishers maximize the value of their ad inventory.

Small and medium-sized publishers are faced with overwhelming complexity when it comes to determining how to best monetize their ad inventory. Publishers must choose from multiple ad products (for example display, text, video, affiliate offers), hundreds of ad networks, and millions of ad layout options, all without any automated tools to help them ensure that their ad inventory is yielding the maximum possible revenue. In addition, the management challenge of keeping track of revenue, impressions, and ad tags across ad networks has become increasingly burdensome.

“When we look at the pace of change and increasing complexity in the world of online advertising, we don’t feel that small and medium publishers have a fair shot – whether it is their ad serving technology, optimization, reporting, or management tools. PubMatic maximizes the revenue that publishers receive from their ad inventory by automating and optimizing the decisions that go into selling it. PubMatic looks across the largest ad networks, including Google AdSense, ValueClick, BlueLithium, Yahoo! Publisher Network, and soon many more, and dynamically shifts the publisher’s inventory to the ad network that is best monetizing it,” said Amar Goel, Founder & CEO of PubMatic, speaking at TechCrunch40. “Publishers can now focus on the content side of their business, knowing that they’re getting top dollar for their ad inventory.”

PubMatic Benefits Ad Networks and Publishers Alike
PubMatic helps ad networks by sourcing qualified publishers, significantly reducing the effort of having publishers implement new ad tags, and strengthening publisher relationships. PubMatic can help source publishers for ad networks from PubMatic’s growing publisher base, in keeping with ad networks’ various entry requirements. Once a publisher is identified, the publisher can go live with a single click of the mouse using PubMatic’s interface rather than having to create new ad tags and implement them on a web site or ad server. Once the publisher is up and running, ad networks enjoy a longer lasting relationship because the ad network is called only when it has the best revenue opportunity for a publisher. Ad networks no longer suffer from losing a publisher due to commonplace issues such as a publisher’s unhappiness with eCPMs.

Publishers benefit from increased revenue and reduced management complexity. PubMatic gives the publisher one set of ad tags to work with that generates ad network ad tags in real time, simplifying the management of multiple ad network relationships and ad tags. PubMatic also consolidates reporting across ad networks and lets publishers update ad tag settings through an easy-to-use, browser-based interface.

Sportsvite Sees Significant Revenue Gains
Hundreds of publishers are already seeing the benefits of PubMatic. Sportsvite is an online community that connects people who play sports and helps them organize their games among friends, in leagues or for pick-up. Sportsvite uses PubMatic for both its auction and ad layout optimization capabilities. Sportsvite has seen a 90% increase in revenue with the use of PubMatic’s service.

“PubMatic automates and optimizes all aspects of decision making for how we sell our ad inventory, resulting in a 90% increase in ad revenues. We no longer have to monitor multiple ad networks and rely on A/B or other testing frameworks,” said Vin Bhat, Co-Founder of Sportsvite. “With PubMatic, I have complete confidence that my ad inventory is yielding maximum revenue because it’s continuously checking the major ad networks with the deepest bench of advertisers and it’s using an algorithmic approach to find the optimal color scheme for my text ads.”

The PubMatic beta is open to all publishers, regardless of geography or company size. Publishers interested in participating in the beta can sign up at PubMatic is free for publishers while in beta.

About PubMatic
PubMatic is the world’s first service that increases web publishers’ revenue by automating and optimizing ad serving decisions. Over 400 publishers use PubMatic to significantly increase their ad sales revenue by auctioning their ad inventory among the world’s largest online ad networks and using sophisticated algorithms to optimize the layout of text ads. PubMatic is venture backed by Draper Fisher Jurvetson and Helion Ventures. Find out more at

Contact Information
For customers interested in learning more about PubMatic, go to

For press inquiries, please contact Rajeev Goel at +1-408-480-0998 (PDT) or press (at)