Client Win “The Benefits Group” for AQABA, A Global Web Strategies Company

October 01, 2007 (PRLEAP.COM) Business News
Rochester Hills, MI based The Benefits Group have hired Global Search Engine Marketing and Web Strategies firm AQABA to design and develop a new web site and a makeover for There will be an online marketing effort immediately after launch for driving relevant traffic local targeting the entire state of Michigan.

The objective is to drive local traffic looking for group health quotes and personal health coverage to each of the sites, monitor the behavior pattern of purchases and inquiries. The new websites will shorten the search for information and simply convert into an inquiry or sale.

Search Engine Marketing will play a large role in The Benefits Groups online effort to increase sales by the use new media. Aqaba will develop an online marketing effort for with the use of its pay per click management services on Google Adwords and by emarketing blasts from its I-Connect email marketing utility.

Visit The Benefits Group @ &

About AQABA: AQABA services provide strategic analysis and insight to give businesses a competitive advantage in the complex and rapidly changing Internet economy. AQABA's Online Search overage area provides deep analysis, industry facts and actionable advice to achieve business goals using Internet Search. It assists marketers in optimizing their search marketing tactics within the context of their overall media mix. It also evaluates the economics and evolution of the Web-wide search industry using proprietary consumer data, executive surveys, and industry forecasts.

Visit AQABA @ a Global Web Strategies Company (888)356-3975