YOGEN FRÜZ ENTERS INTO THE UNITED STATES: FLORIDA EXPANSION
October 01, 2007 (PRLEAP.COM) Lifestyle NewsToronto, Ontario — Yogen Früz USA Inc. is pleased to announce that the Company has entered into a Master Franchise Agreement with Titan Group Inc. for Northern Florida, United States of America.
"We believe that Orlando will experience the same high level of success that we have achieved in major cities worldwide", said Aaron Serruya, the Company’s President. The metropolitan areas of Orlando, Deltona and Daytona Beach, Florida carry a total population of 2,633,282 (as of 2006) and carry three of the 25 fastest-growing counties in the United States. The region sees an estimated 52 million tourists a year.
The Company will be retaining the rights in Southern Florida and developing that part of the state corporately as well as via the franchise model. "Our growth will be showing great momentum in the future, as we add new Master Franchises in several new states", Serruya said. “With today’s healthier better for you lifestyle, there has been an increased interest in nutrition and healthy foods. Yogen Früz is delighted to be able to provide consumers with healthy better for you products as part of an effort to cope with the stresses of modern living.”
Yogen Früz USA Inc., is a subsidiary of Yogen Früz Canada Inc., a world leader in the frozen dessert category, with over 1,100 locations operating in over 20 countries around the world. Yogen Früz pioneered the frozen dessert/snack business when it opened its first store in 1986. Today with its new assortment of proprietary Probiotic frozen yogurt and its dairy and non dairy smoothies, it continues its strong tradition of market innovation and leadership. Yogen Früz’s “Better For You” program aims to continue brand presence as a healthy choice lifestyle product, for every member of the family.