Three Years of Double-Digit Growth Powers the Natural Personal Care Market To $5 Billion

June 23, 2005 (PRLEAP.COM) Business News
New York, June 23 — Buoyed by three straight years double-digit gains, the market for natural personal care products reached $5 billion in 2004, increasing by more than 50% since 2000, according to The U.S. Market for Natural and Organic Personal Care Products, 2nd Edition, a new report from market research publisher Packaged Facts.

Packaged Facts defines the market as including natural and organic skincare, haircare, oral care and color cosmetic products. At $3 billion, skincare is the leading segment of the market, while haircare has had the strongest growth over the five-year period. By 2009, Packaged Facts projects that the natural personal care market will climb to $7.9 billion.

Several factors are contributing to the strong growth of the market—which is all the more significant when contrasted with the relatively flat market for conventional hair and skin products. All the positives are there: the aging baby boomer population, widespread concern about toxic ingredients, an ongoing effort to improve natural HBC efficacy, and an expanding natural retail channel together with an expanding natural presence in mass.

“The Big Blur has already begun,” says Don Montuori, Acquisitions Editor of Packaged Facts. “Although relatively few natural brands are significant enough to show up in mass-market data tracking, natural brands’ collective presence is a growing force. And in the natural channel’s leading retail outlets, such as Whole Foods, both natural and non-natural brands are stocked in center-store, if not yet, in the personal care department.”

The U.S. Market for Natural and Organic Personal Care Products offers industry executives a comprehensive analysis of the U.S. retail marketplace for natural care products; demographic profiles based on Simmons data; and a thorough analysis of the influence of trends such as the influence of convenience and health on consumer purchasing habits. The report also describes the creative landscape, profiles key players, and reviews advertising and promotional efforts.

Priced at $3,000, this report can be purchased directly from Packaged Facts by clicking It is also available at

About Packaged Facts
Packaged Facts, a division of, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit, or contact Irina Frukhtbeyn at 301-468-3650 x203, or