Flash Drive Direct ramps up promotional products industry to 16GB

October 03, 2007 (PRLEAP.COM) Technology News
Zip Code: 91104 – Vancouver Canada
Release Date: October 1st, 2007 - Flash Drive Direct launches line of 16GB hand held flash drives for the promotional products market.

The $16 Billion dollar (annual sales) US promotional products industry is getting a 16GB boost. Flash Drive Direct is now offering Windows Readyboost 16 GB hand held flash drive units.

“We only expect this upward memory trend to continue,” states John Graham, North American director of Flash Drive Direct. “ This business was mostly 32 MB promotional give-aways 2 years ago, now the sale of the flash drives into the US business economy is trending towards much larger memory drives. A year ago, 1GB was the upper end, 6 months ago we hit 8GB and now we are at 16GB. We can expect to see 32GB within the next 6 months”

Flash Drive Direct is now Windows ReadyBoost deliverable.

Adding system memory (typically referred to as RAM) is often the best way to improve a PC's performance, since more memory means more applications are ready to run without accessing the hard drive. However, upgrading memory can be difficult and costly, and some machines have limited memory expansion capabilities, making it impossible to add RAM.

Windows Vista introduced Windows ReadyBoost, a new concept in adding memory to a system this past year. It means the user can use flash memory, such as that on a (USB) flash drive, to improve performance without having to add additional hard-wired memory.
The flash memory device serves as an additional memory cache—that is, memory that the computer can access much more quickly than it can access data on the hard drive. Windows ReadyBoost relies on the intelligent memory management of Windows Super Fetch and can significantly improve system responsiveness.
Windows ReadyBoost is simple to use. When a removable Flash Drive memory device is first inserted into a port, Windows Vista checks to see if its performance is fast enough to work with Windows ReadyBoost. If so, the user is asked if they want to use this device to speed up system performance. The user can choose to allocate part of a USB drive's memory to speed up performance and use the remainder to store files.
Flash Drive Direct is one of the first suppliers to offer this to the ad specialty marketplace.

Vancouver Canada/Blaine Washington