BlueStar to Distribute Advantage DLX Desktop Barcode Printer from Cognitive Solutions

October 05, 2007 (PRLEAP.COM) Technology News
Florence, KY—October 5, 2007—BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility and RFID products, is announcing that it will be distributing the new Advantage DLX desktop barcode printer from Cognitive Solutions.

Offered in both 2-in. and 4-in. wide models, the Advantage DLX is now available in a new “anvil black” color to compliment today’s desktop computer color schemes. The 4-in. models are designed specifically for industrial applications such as shipping labels, parts identification and work-in-progress labeling. The DLX 2-in. models are perfect in applications where space is at a premium, but performance cannot be sacrificed.

The Advantage DLX is engineered with a metal frame and metal print mechanism for exceptional reliability and durability, and features a 32-bit processor and 16-MB of DRAM and Best-in-Class first label out speed—up to ten times faster than its predecessor, the Blaster Advantage. It also features: a 5-in. per second (ips) print speed; full connectivity including USB, Serial/Parallel, and internal Ethernet (USB Standard); a 2-yr warranty; and user-selectable firmware languages for easy integration into legacy printer applications.

“The DLX printer…is a great value for those who demand reliable performance from their label printer for years to come. We’ve improved the print and first-label-out speed and more communications and emulations for a printer that’s truly best-of-breed,” says Barry Knott, Senior Vice President and Chief Marketing Officer for ATSI Holdings (Cognitive’s parent company).

Mark Fraker, BlueStar’s VP of Marketing adds: “BlueStar is excited to add the affordable Advantage DLX label printer to our product mix. Its durability will contribute to the success of our customers.”

About Cognitive Solutions
Cognitive Solutions, a subsidiary of ATSI Holdings, Inc., is a leading provider of on-demand barcode printers, software, labels and ribbons to the retail, healthcare, manufacturing, and service sectors worldwide. Its Advantage™ and C Series™ printers satisfy a wide range of applications for compact, high-performance, and ultra-reliable printing solutions. Its Administrator™ software provides user-friendly tools for integrating Cognitive printers into diverse operating systems and assures compatibility with many legacy laser and thermal printer environments. For more information about Cognitive, visit or 800-451-9874.

About BlueStar
BlueStar is a leading solutions-based distributor of point-of-sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar sales representative or log on to