SupplyFrame Launches New Keyword Associated Sell Advertising System for the Industry’s Most Popular Electronic Component Datasheet and Design Information Search Engine

Pasadena, CA – October 16, 2007 – SupplyFrame (www.supplyframe.com), the leading electronic component vertical search engine, has recently introduced its Keyword Associated Sell Advertising (KASA) system. KASA is the first performance-based advertising tool created specifically for the electronics industry. Now, companies in the electronics industry are able to deliver relevant messages instantly to engineers and buyers relying on SupplyFrame and EDN.com Part Search for their electronic component datasheet and information needs.

The SupplyFrame Keyword Associated Sell Advertising system allows manufacturers, distributors, logistics and service companies to promote products and services to engineers and buyers in the context of focused research. Ads are displayed according to relevant component keywords, thus delivering a more meaningful, qualified message to the recipient. This capability provides an entirely new method to communicate options for upgrades, related parts, education, and evaluation systems. The endless number of choices for creating and placing simple advertisement messages offers a new channel for initiating dialog with designers and researchers that rely on the Web for technical information. The KASA system also includes reporting, allowing advertisers to easily measure and control results and ad spend.

"KASA is the first pay-for-performance option allowing ads to be targeted by context to highly qualified electronics decision makers,” commented Jeff Curie, Vice President of Marketing at SupplyFrame. “We’ve addressed a market pain by creating a simple, economical system to position millions of technical products to engineers around the globe. The response from advertisers has been tremendous.”

SupplyFrame has established itself as the leading source of trusted component information in the market by delivering one-click access to up-to-the-minute electronic component datasheets, cross-references, RoHS compliance, lifecycle and availability of components from over 1,100 suppliers.

Beginning immediately, manufacturers, franchised distributors and service providers can use the KASA system to communicate their offers to the global engineering audience that depends on SupplyFrame and EDN.com Part Search. To learn more about the SupplyFrame Keyword Associated Sell Advertising system, visit www.supplyframe.com.

About SupplyFrame:
The SupplyFrame vertical search engine for electronic components gives buyers and engineers a competitive edge with easy access to authoritative information about millions of electronic components. SupplyFrame delivers information to people who design and decide on electronic components sourcing. SupplyFrame offers exclusive content including up-to-date datasheets, lifecycle, availability, sources, and electronic component cross-reference data. SupplyFrame also offers a variety of advertising tools designed to support the electronics industry. For more information, visit SupplyFrame at www.supplyframe.com.