New Website Brings Stock Options Trading Within Reach of the Average Investor

October 17, 2007 (PRLEAP.COM) Business News
New York, NY — Successful entrepreneur Philip Davis makes money trading stock options, and he thinks the average investor can profit from his experience, too. His new website,, aims to shed light on the complex world of options trading by offering free advice and an inside look at his own options trades.

Phil’s Stock World, which he describes as "High finance for real people," is designed to create an online community of informed members who exchange stock option tips and learn from each other’s successes and setbacks.

To show that he’s for real, Phil posts a free weekly update of his past trades—winners and losers—and his overall performance. Once a month, he publishes a spreadsheet of all his trades for the period, complete with open and closed positions by stock ticker symbol, number of days held and percentage profit or loss. This trading history goes back a full year for month-to-month comparisons and longer-term trade analysis.

Because he believes success is based on knowledge, Davis has filled the site with articles, a beginner’s guide to options trading, portfolio tracking tools, and links to the financial websites he and his colleagues use every day. Daily briefings come from several authors: technical analyst Andy Wang; advanced options strategies from OptionSage and Andrew Wilkinson; and from Phil himself, who delivers on his promise that "This is not your run-of-the mill, dry financial reporting."

His no-nonsense commentary spans financial and political arenas, sweeping across the continents to explain the run-up in oil, currency fluctuations, consumer spending, and global economic trends that move the market.

The site also includes an inexpensive subscription-based service that gives members access to three actively managed portfolios: short-term, long-term, and an entry-level $10,000 portfolio. Each contains holdings and trading styles suited to the risk tolerance of each investor group. Membership will be limited so that investors gain maximum benefit from the positions recommended on the site.

Transforming all this content into a visually engaging site was the job of Unique ID, a web design firm based in Estero, Florida. Operations Manager Zach Katkin says that managing content from multiple authors is one of many challenges of this site. "There are constantly changing links to the latest financial statistics, forecasts, and websites," he says. "We’re also supporting the member management function and helping to build the online investor community through search engine optimization and pay-per-click services."

Phil’s StockWorld is one of many custom websites designed by Unique ID, which specializes in complex sites based on efficient architecture and a thorough understanding of the client’s target market. For more information on Unique ID’s capabilities, call 239-362-1271 or visit