Toot! Toot!*: “Logos Redesigned” Features Jeff Fisher LogoMotives

June 29, 2005 (PRLEAP.COM) Business News
The identity design work of Jeff Fisher, the Engineer of Creative Identity for the Portland, Oregon firm Jeff Fisher LogoMotives, is featured in the recently released book “Logos Redesigned: How 200 Companies Successfully Changed Their Image (,” by David E. Carter. Published by Harper Design, an imprint of HarperCollins Publishers, the book is currently available online and at major bookstores worldwide.

“Logos Redesigned” features 200 examples of identities, from major corporations to one-person businesses that have been recreated or updated for any number of reasons. Each design project is accompanied by a commentary about the effort, most of which were written by the designers themselves.

LogoMotives projects in the volume include logo redesigns for Joy Creek Nursery in Scappoose, OR; Balloons on Broadway in Portland, OR; Lampros Steel of Portland; the Portland law firm Smith Freed & Eberhard; and the Tel-Med program of the Multnomah County Medical Society in Oregon.

Jeff Fisher has received over 475 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 75 publications on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board and is also on the 2005 HOW Design Conference Advisory Council. His own book, “The Savvy Designer's Guide to Success," was released by HOW Design Books in 2004. An excerpt from the book may be found at More information about Jeff Fisher LogoMotives is available at

(* If I don’t “toot!” my own horn, no one else will.)