October 25, 2007 (PRLEAP.COM) Technology News
Bennett Marine Video’s (BMV, a division of TMW Media Group) CEO and founder, Michael Bennett, proudly announced the one million sales milestone of its worldwide GPS (Global Positioning System) instructional DVD franchise. Leading the video industry in technical training for more than 20 years, BMV has worked in partnership with the top GPS manufacturers to consistently update its product lines. In support of the GPS industry’s rapid growth and increasing consumer demand, Bennett stated, “We have always sought to stay ahead of the curve and to satisfy our retail partners’ needs to serve their customers, and this milestone proves that we are doing just that.”

BMV recently conducted a survey of some of its national retailer customers. “We learned what we long suspected anecdotally—that nearly one third of GPS unit buyers were purchasing an instructional DVD with their unit, showing a strong up-sell potential when effectively co-merchandised. We also found a demonstrable reduction in GPS open-box returns when our DVDs are placed next to the units themselves at point of purchase,” Bennett added.

To further enhance retail sales in this robust category (* reports over 100% growth this year over last year), and because research by the Consumer Electronics Association (CEA) shows only 29 percent of non-owners of GPS devices understand what can be done with the technology, Bennett Marine Video announces the release of its brand new title, The Driver’s Guide to GPS. Targeted to mass merchant consumers who are in the market for their first GPS system, this comprehensive DVD provides viewers the essentials of GPS use by leading them through a series of real life road trip examples; a quick and easy overview of the features and benefits of GPS ownership and resources for simplifying the myriad of choices available.

Michael Bennett expects his company’s latest title will drive the same retail success for mass merchants as the model-specific GPS line has generated for its sporting goods and specialty retail partners.

The Driver’s Guide to GPS has a street date of October 30, 2007 and will carry a suggested specialty retail price of $19.99.

Press/Media Relations:

Karen D. Messman
Chief Marketing Officer
TMW Media Group Inc.
Bennett Marine Corp.
2321 Abbot Kinney Blvd.
Venice, CA 90291

(310) 577-8581, ext. 224

Sales Inquiries:

Elayne White
Account Manager
Bennett Marine Video
2321 Abbot Kinney Blvd.
Venice, CA 90291

(310) 577-8581, ext. 226