Black Friday is just one week away. It’s the biggest time of the year for retailers of all shapes and sizes. Holiday shoppers plan to spend an average of $805 on holiday merchandise. Almost half of holiday shopping will be done online. (source: National Retail Federation).
If you’d like to capitalize on the holiday shopping frenzy, then you need to get out and promote your Black Friday Deals. Here are 7 ideas pulled from the biggest retailers you can use to generate publicity for your Black Friday promotions. Continue Reading
How Press Releases “Filter Up” From Search To Blogs, Traditional Media and Social Networks
In the past 15 years, GreenRope evolved from being one of the first email marketing service providers to being the only Complete CRM on the market. On September 15, GreenRope announced the launch of their new integration with Evernote, the widely used business productivity application. To share the good news, they distributed a press release via PRLeap so it would get found in search engines.
If you’d like to see your brand “In the News”, featured above Google search results, then you’re going to love what I have to share with you today.
Here’s why: In March, a Google spokesperson told Reuters: “The goal of search is to get users the right answer at any one time as quickly as possible — that may mean returning an article from an established publisher or from a smaller niche publisher or indeed it might be a press release,” the Google spokeswoman said.
What does this mean for you? Because Google now features press releases “In the news section”, above search results, you have the opportunity to create helpful, valuable content for your customers and prospects.
What’s more, inclusion into “In the news” can lend an air of credibility to your press release while helping you position your business as a leader in the field. You might even ruffle a few feathers when your competition sees you company “In the news”. How jealous will that make them?
According to Glean.info, “Corporate press releases can now outrank media articles on the same topic due to a little-known change in Google’s algorithm”.
Obviously, the change they are referring to is Google “In the news.” You now have the power to be a brand publisher.
Mario & Merrick