(PRLEAP.COM) New York, NY – Tired of wasting money on expensive advertising, promotion, and marketing to build buzz for your business? This July 4th, declare independence by taking advantage of free media promotion. Newspapers, radio talk show hosts, and television producers will build word of mouth buzz for your business in print and on the airwaves without charge when you position yourself as an expert in your field.
According to Manhattan-based communication specialist Marisa D’Vari, author of the new Career Press book Building Buzz: How to Reach and Impress Your Target Audience (ISBN 1-56414-779-7), you can attract media coverage and new clients on your own without a high priced publicist.
Here are 7 ways to win free media publicity, excerpted from D’Vari’s new 16 page Special Report, 77 Ways to Attract Clients Now.
1. Look for trends at niche trade shows and shape them into story ideas, pitches, articles, or targeted news releases.

2. Listen to questions clients and customers ask you and use them as the basis of a timely relevant story idea for the media.

3. Tie your business into an upcoming holiday or blockbuster film release.

4. Write compelling news releases in the form of a tip sheet, consisting of an introductory opening paragraph and five to ten snappy tips.

5. When preparing for an interview, think of juicy sound bites that will grab the attention of your interviewer and your audience.

6. Reach radio talk show producers by sending an email or fax pitch and following up with phone call.

7. For a pitch to television shows, brainstorm and spell out the “visual element” your segment ideas offers that can help turn channel surfers into viewers in your cover letter.

The complete list of 77 Ways to Attract Clients Now Via the Free Media is available for $3.00 plus a self-addressed stamped envelope with two 0.37 cent stamps from Marisa D’Vari, 25 Columbus Circle #55E, New York, NY 10019. See other free articles on her web site, http://www.BuildingBuzz.com
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