New Research Firm Will Help Companies Track and Measure Blogs

August 25, 2005 (PRLEAP.COM) Media News
A new research firm is looking to help companies understand what customers are saying online.

InternetReputation.com tracks websites, blogs, chat rooms, and other online places to help companies understand what their customers are saying. The company is based in suburban Maryland outside Washington D.C.

“With more people getting their information online, companies need to know both the positive and negative things customers are saying online,” says Owen Kulemeka, founder of InternetReputation.com. “A good internet reputation is critical for any organization.”

InternetReputation.com uses the latest technology to track what customers are saying online. The company’s analysts use this information to answer questions like:(1) Are customers happy with the direction a company is taking?(2) What are customers saying about a company’s competitors? (3)What features are customers looking for in new products?

“No organization likes to be surprised, especially when the surprise turns out to be negative,” says Mr. Kulemeka. “InternetReputation.com offers a cost-effective method to track and measure what people online are saying about a company and its products.”

The company’s founder previously worked in public relations and public affairs at US Airways, the United Nations, Cassidy & Associates Weber Shandwick Government Relations, and the Organization for Economic Cooperation and Development (OECD). He holds a Masters’ degree in Public Relations Management from the University of Maryland.


For more information:
www.internetreputation.com
240-354-7635