New article on writing great press releases now available

September 08, 2005 (PRLEAP.COM) Media News
Press Release Writing Online, one of the Internet's premier public relations and writing agencies, will be presenting a new article on how to generate business through press releases.

"I have been using press releases for years and have generated a huge amount of publicity through them. Press releases are amazing because they are a win-win situation. Publications and broadcast shows get interesting information that helps them get more viewers and you get millions in free publicity." Bryan Thompson, President of Press Release Writing Online said.

PR Writing Online has been using press releases to promote itself and has generated a huge amount of business from them. By using direct response public relations, PR Writing Online has been able to get business leads directly from the release itself.

The article will also show 3 simple steps on how to generate barrelfuls of leads and millions in free advertising simply by following a few simple rules.

The main things that a press release must include are the main story, the "who, what, where, when, why and how" of the story and the contact information. Press releases also shouldn't be too long or else they will turn off the reader.

Press releases aren't just free advertising though, but must include something that is interesting to the journalist. If it doesn’t' include that, it has failed as a press release.

For more information on how to skyrocket your business through press releases, the article and many other tips on using publicity are available at http://www.prwritingonline.com