MotiveQuest Selects Airfoil Public Relations as Agency of Record
September 20, 2011 (PRLEAP.COM) Media NewsMountain View, Calif. – Sept. 20, 2011 – MotiveQuest LLC, a software-based social research company headquartered in Chicago, Ill., has chosen Airfoil Public Relations as its agency of record. Airfoil is an independent firm specializing in marketing communications and public relations for technology companies.
"Airfoil's strategic approach to analyzing marketplace dynamics and using that information to identify and communicate a company's competitive position is impressive," said David Rabjohns, CEO and founder, MotiveQuest. "Airfoil has demonstrated a critical understanding of how social media research can impact brands and how to build an extended story around our unique strengths. Despite the fact that MotiveQuest operates in an extremely crowded market, we have the highest confidence in Airfoil's ability to carve out our competitive differentiation and awareness."
MotiveQuest tapped Airfoil to create and execute strategic influencer relations as well as content development to solidify and extend brand awareness. Airfoil will also be instrumental in supporting the launch of new services and research reports around MotiveQuest's unique motivation and advocacy frameworks.
"Businesses are constantly trying to discover what motivates their customers and they are beginning to understand that social media plays a large role in customer expression," said Airfoil Senior Vice President Tracey Parry. "MotiveQuest is in a unique position to provide its customers with the innovative insight and analysis that will enable them to confidently grow their businesses."
About Airfoil Public Relations, Inc.
Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and leading technology companies. Airfoil's teams drive technology communications for a growing client roster across consumer, enterprise, health care, cleantech and industrial segments. The agency's Client Solutions Group provides services to inform and accelerate clients' marketing communications, digital and social media, and brand strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please visit http://www.airfoilpr.com