The Gift List Expands Media Lists & Services

LA CANADA, CA (May 5, 2006) – The Gift List, the premier media guide for public relations professionals and business owners, is expanding its domestic database to include additional media lists for Canada and the Internet. Its spring list, The Gift List for Moms, Dads & Grads, is also being packaged together to offer intensive coverage for the two major gift buying seasons: winter and spring.

“With online shopping, the Canadian market is a rapidly growing source of new customers for our domestic subscribers,” says Amy Bates Stumpf, president and CEO of The Gift List (www.giftlistmedia.com). “We knew we had to develop a resource to help them capture the attention of this audience. Similarly, we knew that developing a dedicated database of editorial contacts for content on the web was also a necessity as the Internet becomes a major media player.”

The Gift List is a comprehensive resource of national and regional magazines, daily newspapers, news syndicates, wire services, national network television, cable and syndicated television, and national radio.

“The Gift List is an invaluable resource for anyone seeking publicity for their product. It offers very specific contact information, accurate deadlines and hints for successful pitching to each contact,” explains Heather Allard, president of 2 Virtues. “Not only are their media lists extraordinarily detailed, but their research timed so that they garner the most accurate information without missing any deadlines.”

“What separates us from all the other media contact databases is that we’re not just a list of names and addresses,” says Stumpf. “Our list is the result of individually interviewing each contact on the list. We want our clients to gain the publicity they need - without wasting precious staff time.”

The Gift List also offers press release writing, product photography and customized distribution from their lists for clients who need to get going, but are pressed for time or expertise on how to get their campaign on the right track.

The Gift List for Holiday offers an Early Bird Discount through June 15 for all their products: Holiday is $499, Canada and the Internet lists are $199, and Moms, Dads & Grads 2007 is $399. The website describes the multiple list discounts, as well as the pricing for special services. www.giftlistmedia.com.

For more information about The Gift List, call (818) 790-0775 or email amy@giftlistmedia.com.