YOURPRESSOFFICE.COM LAUNCHES FIXED PRICE PRESS OFFICE SERVICES FOR SMALL AND MEDIUM SIZED BUSINESSES

July 08, 2004 (PRLEAP.COM) Media News
Owners of small and medium sized businesses that wish to launch their business, publicise a product or announce a significant contract can now take advantage of a new range of public relations services offered by yourpressoffice.com. The company is offering Internet based, fixed price press release writing and distribution services, press office support and media training.

The services from yourpressoffice.com are aimed at businesses that can't justify employing in-house support or retaining a traditional public relations agency. These companies, many of them industry leading, innovative and newsworthy, have previously been poorly served and often struggle to get the news coverage they deserve.

The core of yourpressoffice.com's activity is the writing and distribution of press releases which it is able to provide for £195. Customers fill in a simple online form to provide detailed information about their company and the nature of the announcement. Yourpressoffice.com will evaluate the information to establish that the story is in fact newsworthy before a release is drafted and a bespoke distribution list compiled. Any amendments required by the customer are then incorporated before the release is issued on an agreed date. For those customers that don't have the time, or are nervous at the prospect of discussing their announcement, yourpressoffice.com can liaise with journalists on their behalf.

Speaking for yourpressoffice.com, Managing Director and founder of the company Ian Hood said, "I've spent fifteen years working in the PR industry with large and small companies but whatever the size of the company they all know the value of editorial coverage over advertising - it generates awareness and sales at a fraction of the cost. Smaller companies often struggle to get the coverage they deserve, not because they aren't successful but because they don't have the time, expertise or resources to devote to costly public relations activity.

"Yourpressoffice.com redresses the balance by providing a cost-effective core of public relations services. We can't guarantee the front page of a national newspaper for our customers, but a small outlay provides the opportunity for valuable coverage in print and on-line. A single mention of the story can re-pay the initial outlay many times over.'

In addition to press release writing and distribution yourpressoffice.com can also provide customers with media training and an on-line ‘virtual' press office facility listing customers' announcements, case studies, company background and photography. This virtual press office can be delivered on a monthly or annual basis and includes telephone access to professional public relations advice for a fixed monthly fee.


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Notes to Editors

For more information please contact:

Ian Hood – yourpressoffice.com
01483 772499
07786 171959
www.yourpressoffice.com
ian@yourpressoffice.com


About yourpressoffice.com

yourpressoffice.com was established in 2004 by Ian Hood. Ian is a former director of communications for FTSE 100 & 250 companies and has fifteen years experience in the PR industry. In that time he has held the lead communications role for Telewest Communications plc and THUS plc and via his consultancy business, has provided public relations advice to a number of other leading UK and international companies.

yourpressoffice.com is designed to meet the needs of smaller companies that, although successful, industry leading and innovative, may struggle to compete in the press on equal terms with the ‘big boys'. These companies generally can't justify the expense of an in-house PR department and are disillusioned, both by the service offered and charges levied, by traditional PR agencies. yourpressoffice minimises costs to small & medium sized businesses by focussing on the core public relations activities of press release writing & distribution and press office support. The company employs only experienced public relations professionals, journalists and copywriters to draft releases and provide support.

For further information please visit the yourpressoffice.com web site at http://www.yourpressoffice.com