The Eyes Have It… Silhouette Names Smith & Jones U.S. Agency Of Record For Public Relations Services

Green Island, NY — Silhouette, the premiere brand within the prestige ophthalmic and sun eyewear industries, has set its sights on Troy, NY-based Smith & Jones to develop and manage all public relations activities for the company’s United States operations. Smith & Jones’ first assignment will be the June 16 launch of minimal X kids™ — Silhouette’s first collection of children’s eyewear.

“We began working with Smith & Jones for our U.S. marketing programs in 2004,” said Arnold Schmied, president of Silhouette. “They are passionate about creating ideas that make Silhouette stand out in the marketplace. Partnering with them to develop our public relations programs will complement our existing initiatives and allow us to tell our story in a compelling and consistent manner.”

“Silhouette has a lot to talk about,” said Mark Shipley, chief thinker, Smith & Jones. “Their designs are works of art and our public relations programs are going to express the sophisticated beauty of this wonderful brand to a new legion of Silhouette fans.”

Silhouette leads the global eyewear industry in the areas of design and innovation with their collections of hingeless and rimless beta titanium frames. The company’s Titan Minimal Art frame is the standard eyewear chosen by NASA for its astronauts. Founded in Linz, Austria in 1964, the company is a family-owned business employing more than 1,600 people worldwide. Its North American office is located in Green Island, NY. For additional company information, or to view the range of eyewear, please visit the company’s website located at www.silhouette.com.

SMITH & JONES is an independent advertising and public relations agency, dedicated to assisting brands with significant potential develop communications programs and campaigns to aggressively grow sales, market share and margin.
For more information, contact SMITH & JONES at www.smithandjones.com or e-mail iwanttobeheard@smithandjones.com.

###