Airfoil Public Relations adds four clients to roster

May 05, 2008 (PRLEAP.COM) Media News
Airfoil Public Relations, specialists in public relations and marketing communications for both leading and emerging companies, has announced the expansion of its client roster with the addition of four clients in the staffing, VoIP, manufacturing and healthcare sectors.

Airfoil is informing strategy and messaging behind Adecco Government Solutions’ (AGS) brand launch, and managing the company’s media relations, event marketing, marketing communications and speakers bureau program targeted at federal marketplace audiences. AGS is a wholly-owned subsidiary of the Adecco Group, the world’s largest human capital solutions organization. Headquartered in Alexandria, Va., the company delivers comprehensive workforce solutions for the federal government and its contractor and systems integrator partners.

BroadSoft, the leading provider of VoIP application software enabling the delivery of hosted telephony and multimedia service, has engaged with Airfoil for the planning and execution of its strategic Web 2.0 public relations program. Within that program, Airfoil is supporting the company’s launch of the BroadSoft Xtended initiative through traditional and social media, as well as analyst relations. The initiative drives applications into the hands of BroadWorks® VoIP application platform service providers and end-users by making them available online through the establishment of the BroadSoft Xtended Marketplace and the Xtended Developers Program.

For Shred-Tech, a designer and manufacturer of mobile and plant-based document destruction and recycling systems, Airfoil is managing a comprehensive public relations program focused on building general corporate awareness within the U.S. marketplace, with a special emphasis on entrepreneurs. Based in Cambridge, Ontario, Shred-Tech manufactures shredding products, providing environmentally-friendly and profitable business opportunities for entrepreneurs and a solution to identity theft. The company manufactures nearly 200 mobile shredder trucks a year and in 2008 will have approximately 2,000 of its trucks on the road in North America.

Airfoil has also been named agency of record for St. John Health, the largest provider of inpatient care in Southeast Michigan and one of the largest employers in metro Detroit. Airfoil has provided strategic counsel, planning, messaging and executive counsel for a number of St. John Health initiatives and announcements, including announcing a new president and CEO.

“Airfoil is thrilled to be partnering with businesses as diverse as these, but all sharing in a spirit of progress and excellence,” said Janet Tyler, president, Airfoil Public Relations. “As we work side by side with these firms, we seek to contribute to their success and serve as a continued asset in their strategic efforts.”

About Airfoil Public Relations, Inc. (

Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil is ranked 10th among O’Dwyer’s top 50 technology PR firms, in addition to being recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.