September 30, 2008 (PRLEAP.COM) Media News
Hitachi Capital Vehicle Solutions has tasked Berkeley PR with boosting its profile in the fleet, national and business press.

The UK PR campaign will help Hitachi Capital to differentiate itself from a plethora of competitors in the fleet management market, by positioning the company as a technology expert. Berkeley PR was selected on the basis of its technology PR credentials in a creative pitch against six other agencies.

Hitachi Capital offers competitive contract hire and fleet management services for car and commercial vehicle fleets for companies such as Centrica. It can also manage bespoke modifications to commercial vehicles, such as installing new ovens for apetito's "meals on wheels" vans. All of its services are underpinned by an online management dashboard, so that fleet managers can monitor driver safety, environmental impact and compliance records.

John Atkinson, group head of marketing at Hitachi Capital, says, "We were extremely impressed with Berkeley PR's creative approach to what some might see as a rather dry subject, and we were convinced that we made the right decision when the team secured a great piece of coverage following an interview with the Financial Times within a week of starting work."

Jo Jamieson, regional director for the Thames Valley at Berkeley PR, adds, "The fleet management sector is similar to some technology markets in terms of the need to differentiate its offering in a crowded space. We believe Hitachi Capital can offer more than most of its competitors by applying technology to improve customer service, and we're confident that we can develop its public profile to match."

About Hitachi Capital Vehicles Solutions
Based in Newbury, Berkshire, Hitachi Capital Vehicle Solutions combines technology with world-class customer service to offer the full spectrum of tailor-made fleet finance and fleet management services. The company operates a specialist Commercial Vehicle Services division from Trowbridge, and its 42,400 vehicles range from cars and small vans to HGVs with specialist ancillary equipment such as cranes and tail lifts. In the industry's Landmark Survey, Hitachi Capital Vehicle Solutions has achieved the highest Customer Satisfaction Index score overall since 1998.

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About Berkeley PR
Established in 1988, Berkeley PR is a business and technology PR agency dedicated to raising the profile and prosperity of its clients. Across its areas of focus, including business services, IT and internet, Berkeley PR has a substantial body of experience and a talent for creating newsworthy ideas that resonate with target audiences. This expertise is delivered to the doorstep of Berkeley PR's clients through offices in the Thames Valley (Reading), Midlands and North (Cromford, Derbyshire), South West (Bristol) and London.

Berkeley PR also provides services throughout EMEA, either on the ground or at the coordination level through our Berkeley 360 division. This comprises a network of agencies and partners who have been specifically selected for their shared vision for creative and proactive PR.

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