Airfoil Public Relations announces ecostore as new client

March 02, 2009 (PRLEAP.COM) Media News
Detroit March 2, 2009 - Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for both leading and emerging companies, is pleased to announce the addition of ecostore, a brand of sustainable, eco-friendly, plant-based household, personal, baby care and pet products company, to its client roster.

ecostore was founded more than 15 years ago in New Zealand as a wholesale distributor and retailer of sustainable household and personal care products, and has recently expanded its market to the U.S., also providing baby and skin care products. All of ecostore's products help to reduce an individual's carbon footprint and are made from plant- and mineral-based ingredients, free of nasty chemicals.

"As individuals increasingly consider the impact they have on the environment, we look forward to partnering with ecostore to help consumers understand how to live a more eco-friendly lifestyle," explains Tracey Parry, senior vice president and partner at Airfoil. "Additionally, Airfoil understands the unique challenges new brands face both from a competitive stand point and a consumer stand point, particularly in the green industry where there is a lot of skepticism surrounding labeling and ingredients. We are really excited to be working with ecostore to help build it as a mainstream U.S. brand."

Airfoil provides national, regional, and local media relations for ecostore, as well as digital brand development including blog support and outreach. Along with helping to brand ecostore domestically, Airfoil will also aid ecostore in grassroots marketing and event support.

About Airfoil Public Relations, Inc. (
Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and established brands. Airfoil Industry Leadership Groups serve a growing client roster in Consumer, Enterprise, Health Care, Industrial/Green and Microsoft technology segments. The agency's Client Solutions Group provides depth of experience to inform and accelerate clients' Marketing Communications, Digital and Social Media, and Brand Strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Katie Trautmann
Airfoil Public Relations
Airfoil Public Relations High Tech PR