Airfoil Public Relations Challenges Businesses to Examine Their Policy Brands

DETROIT – November 20, 2009 – Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for both leading and emerging companies, today announced the publication of its latest Point of View (POV), " What's Your Policy Brand?" A thought leadership publication developed by the agency's Public Affairs group, this POV details the resources and strategies for businesses to advance their public policy agendas, as well as a three-step process for immediate policy brand building.

"It's fair to say that many business leaders do not make the connection between their reputation with customers, employees and suppliers and how their business and industry are viewed by policymakers and the community," said Airfoil Public Affairs Managing Director Bret Wacker. "This POV explores why most businesses – not just those within heavily-regulated industries – should strategically shape their reputations within the policymaking 'marketplace.'"
Topics covered within "What's Your Policy Brand?" include:

- Why businesses operating in static external business environments are most at risk for not adopting a policy brand
- A "Begin Building Your Policy Brand Now" section offering three fundamental actions organizations can take to establish a powerful policy voice
- The importance of perpetual vigilance, analysis and action in not only developing a policy brand, but in sustaining one in a dynamic marketplace
The Airfoil public affairs POV is part of the agency's series of Points of View issued regularly to keep clients and other businesses advised of the latest trends impacting companies of all sizes.

About Airfoil Public Relations
Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and technology companies. Airfoil Industry Leadership Groups serve a growing client roster across a multitude of technology segments in consumer, enterprise, health care, industrial/green and automotive. The agency's client solutions group provides depth of experience to inform and accelerate clients' public affairs, marketing communications, digital and social media, and brand strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Contact:
Jane Berger
Airfoil Public Relations
248.304.1468
berger@airfoilpr.com
Airfoil Public Relations – High Tech PR – www.airfoilpr.com