ProStores Selects Airfoil Public Relations as Agency of Record
March 12, 2010 (PRLEAP.COM) Media NewsMountain View, Calif. – March. 12, 2010 – ProStores, an eBay Company that provides a full-featured and customizable ecommerce solution for small- and medium-size businesses, has chosen Airfoil Public Relations as its agency of record. Airfoil, based in Southfield, Mich., and Mountain View, Calif., provides public relations and marketing communications for both leading and emerging technology companies.
"ProStores is a strong brand and Airfoil will assist in bringing that brand to a wider audience," said Airfoil Senior Vice President Tracey Parry. "Working together, we plan to implement a strategic and creative public relations campaign that will increase their recognition in the ecommerce world."
ProStores selected Airfoil to develop a PR program to support the company as it builds solutions to meet increasingly sophisticated and larger merchants. Airfoil will implement a program that furthers ProStores' business plan by helping the company engage with media, analysts and industry influencers. Additionally, Airfoil will assist ProStores with the launch of products and services that will provide ProStores' clients with advanced ecommerce solutions to grow sales and manage their businesses more efficiently.
ProStores has worked with Airfoil in the past and indicated that they chose to engage again with Airfoil because the agency understands its business and will continually bring creativity and strategic thinking to each and every campaign.
"Airfoil understands our business model because they have great experience and success working in the ecommerce technology sector," said ProStores Senior Marketing Manager Lin Shearer. "We look forward to partnering with Airfoil and realizing success through our new business endeavors and media outreach."
ProStores, an eBay Company, allows small- and medium-sized businesses to create professional online stores, customized with their own branding and domain name. ProStores was incorporated as an eBay Company in November 2004, followed by eBay's acquisition of Kurant's StoreSense technology in January 2005. ProStores launched its full-service ecommerce solution to merchants in June 2005. For more information about ProStores visit www.prostores.com.
About Airfoil Public Relations, Inc.
Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and technology companies. Airfoil Industry Leadership Groups serve a growing client roster across a multitude of technology segments in consumer, enterprise, health care, clean tech and automotive. The agency's client solutions group provides depth of experience to inform and accelerate clients' public affairs, marketing communications, digital and social media, and brand strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.