Airfoil Public Relations Expands Silicon Valley Team

August 10, 2010 (PRLEAP.COM) Media News
Southfield, Mich./Mountain View, Calif., Aug. 10, 2010 Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for technology companies, has added three employees, Kali Fry, Jyotsna Grover and Mary-Katharine Juric, to its Mountain View, Calif., office.

Joining the agency as a senior account executive, Juric has significant experience in corporate communications, creative strategy, message building, media relations and campaign development. She is a prior member of the consumer health practice at Edelman San Francisco, where she developed comprehensive media campaigns and programs for companies in the consumer health, life science and environmental industries. Also previously, Juric represented small- and mid-sized technology clients at Schwartz Communications. She earned her bachelor's degree in journalism from California State University, Chico.

With deep experience in the technology market and Silicon Valley market, Grover joins Airfoil as a senior account executive. She was employed by Bite Communications previously, where her clients were businesses in the semiconductor space as well as the financial divisions of a prominent software and services company. Before her tenure at Bite Communications, Jyotsna worked at MCA Public Relations. She gained her first experience with technology accounts at PRactice, a public relations firm in India. She holds a master's degree in mass communication from Convergence Institute of Media Management and IT Studies (COMMITS) Bangalore, India, and a bachelor's degree from Mount Carmel College, Bangalore, India.

Fry joins the agency as an account coordinator with public relations experience in consumer technology. Prior to joining Airfoil, she practiced B2C and B2B public relations for consumer and technology brands in New York and California. In this capacity, Fry secured relationships and coverage with leading publications. Kali earned a bachelor's degree in English from the University of California, Santa Barbara.

"We have established a reputation for attracting and keeping exceptionally talented technology PR professionals who move as fast as our Silicon Valley clients," said Tracey Parry, Airfoil Public Relations senior vice president and senior lead of the firm's California office. "We are thrilled to welcome this group to our California office, and are confident that they will help us meet the growing demand for Airfoil's strategic, research-based marketing communications counsel."

The Silicon Valley team expansion is the most recent indicator that 2010 is a year of growth and success for Airfoil. In addition to significant existing account growth and retention and other key staff additions, Airfoil has received numerous prestigious accolades in the first half of the year. For its work with Parrot and the launch of its AR.Drone at the Consumer Electronics Show, Airfoil was awarded the 2010 PRSA Silver Anvil Award of Excellence and Bronze Anvil Award of Commendation; the 2010 IABC Renaissance Award of Excellence and the Platinum Hermes Creative Award. The IABC Renaissance Awards also recognized Airfoil's work with Faurecia at the 2009 LA Auto Show with an Award of Merit in the multi-audience communication category.

About Airfoil Public Relations, Inc. (
Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for technology companies. Airfoil also serves a growing roster of emerging and established clients across technology segments in consumer, enterprise, healthcare, cleantech and automotive. The agency's client solutions group informs and accelerates clients' marketing communications, digital and social media, and brand strategy programs. Airfoil has been named a PRSA Silver Anvil finalist, Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIRFOIL.