Airfoil Public Relations Named Finalist in the Gold SABRE Awards
May 12, 2011 (PRLEAP.COM) Media NewsMountain View, Calif., May 12, 2011 – Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for technology companies, was recognized by the Holmes Report as a Corporate Media Relations Gold SABRE Award finalist for its thought leadership campaign for mobile media technology company MobiTV Inc.
Airfoil's submission chronicled its work to boost MobiTV Inc.'s share-of-voice in the media, an area its competitor had been controlling. As a result of refined company messaging and focused media relations, Airfoil and MobiTV Inc. were was able to more than double the company's share-of-voice in the first year and assume the lead in most industry conversations. In terms of real business results, MobiTV Inc. formed new partnerships with carriers and content providers, all the while increasing subscribership. Ultimately, MobiTV Inc. has not only become the industry leader, but also serves as validation for the viability of mobile television, as the industry saw a 44 percent increase in mobile viewership from 2009 to 2010, according to The Neilsen Company.
"Elevating the brand perception of a company is a not an easy feat, despite doing so with a partner as dedicated as MobiTV," said Janet Tyler, Airfoil president. "The entire team went above and beyond its goals for this thought-leadership campaign, and helped solidify MobiTV Inc. in its rightful position as an industry and thought leader."
Airfoil manages strategy and execution for both MobiTV's corporate and technology platform public relations programs.
As the world's largest awards competition for the public relations industry, the SABRE Awards celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness. The finalists were chosen from close to 2,000 entries submitted this year, and represent some of the strongest programming in the history of the competition. The SABRE Awards were presented at the Holmes Report's annual awards dinner, which took place on May 10, 2011 in New York City.
About Airfoil Public Relations, Inc.
Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and leading technology companies. Airfoil's teams drive technology communications for a growing client roster across consumer, enterprise, health care, cleantech and industrial segments. The agency's Client Solutions Group provides services to inform and accelerate clients' marketing communications, digital and social media, and brand strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please visit http://www.airfoilpr.com or call 866.AIR.FOIL.