ernstPR Announces "Two-for-One" AP Press Release Writing and Distribution Promotion for December

December 01, 2016 (PRLEAP.COM) Media News
Dec. 1, 2016—ernstPR, a leading boutique PR firm specializing in high quality, professional writing and media services, announces December-wide, two-for-one pricing on professional AP Style press release writing and syndicated wire service distribution services.

A skillfully executed press release is key to a successful marketing campaign, but for many small businesses, startups, schools, nonprofit and community organizations, the cost of hiring a professional PR writer and the added expense of results-driven wire service distribution is prohibitive. Competing with deep-pocket industry rivals for media visibility is a real challenge in today's economy, but every organization needs opportunities to vie for their share of media and consumer attention.

For more than 20 years, ernstPR has worked with small businesses and organizations to make affordable, high quality, professional PR and marketing services available to everyone.

"Can a millennial app developer who bootstrapped their own innovative device compete with industry giants like Sega or Zynga?," Ernst says. "You have to remember, even the giants were freshly incubated startups not long ago themselves, so we know it can be done if it's done right.

"With perseverance and a marketing plan guided by an industry pro, startups and established businesses can avoid costly mistakes that help explain why 50-80 percent of startups fail within five years."

Marketing and PR are not DIY projects for the uninitiated, according to Ernst. It may look easy, but serious innovators and entrepreneurs who actually achieve long-term success knew enough to leave some aspects of launching their businesses to field professionals. Most entrepreneurs know better than to act as their own corporate attorney or financial advisor with no training or experience. Marketing and PR require the same level of professional guidance.

"We're always working to help organizations find the quality PR services they need to compete effectively," says Liz Ernst, owner of ernstPR. "Standing out in an ubiquitous sea of competitors requires a PR professional with a journalism background, comprehensive understanding of SEO and wire service distribution options, working knowledge of media publishing standards and a proven track record for writing effectively for publication.

"Finding a professional with all the right skills doesn't come cheap, but hiring a less experienced or less qualified PR pro, or making it a DIY project because you think it's cost effective more often than not is just money wasted," Ernst says. "This is why we work hard to find affordable options that meet all our clients' needs."

Ernst, an award-winning journalist and former newspaper reporter, is sensitive to the conundrum faced by small organizations when it comes to building an online and media presence, and has made it her mission to help level the playing field. Her two-for-one December press release packet is just an example of the year-round promotional opportunities she offers to help small businesses and organizations get their important news announcements out there.

"I thought it would be a good idea to offer the promotional packages in December since PR services make great holiday gifts for business owners, innovators, schools, even friends and family who may have a high-achieving son or daughter deserving of media mention," Ernst says. "Media clippings featuring a child's high school and even elementary school extracurricular activities and achievements can be critical to college application portfolios, and many resourceful parents make the most of every opportunity to help their child build those portfolios."

Newsworthy PR content can include a business launch, a special award, a new hire, a product release or upgrade, a heroic deed performed, a charitable endeavor, an important occasion or event, participation in a volunteer program abroad or in the U.S., even attending a professional seminar is a PR opportunity.

Taking advantage of ernstPR's two-for-one pricing allows purchasers to spread the news over two events, organizations or recipients.

The ernstPR two-for-one package includes:

  • Two high quality press releases written in professional AP Style (the national standard for professional news writing), for maximum pickup by media outlets. Each release will be between 400 - 800 words, depending on the client's preference and the breadth of the story.
  • Expert SEO for maximum search engine visibility.
  • Up to four photo embeds (client provides photos)
  • Linked social media icons embedded and clickable directly to the client's social media sites
  • Embedded hyperlinks to drive traffic directly to the client's website
  • Distribution to more than 20,000 syndicated media outlets across North America, and targeted to the client's local community
  • Guaranteed publication with at least 100 media outlets.
  • Comprehensive analytic report delivered one week after publication showing client where their release was sent, how many social media views it received, which media outlets picked it up and much more.
  • Thorough research where necessary to develop a press-ready article.

  • In addition, each press release includes premium top tier North American distribution through a prominent, nationally recognized and respected syndicated press release wire service. To find out more about the service, send an email inquiry to

    Distribution is comprehensive and targeted to the client's preferred home town, city, county, state or region, in addition to widespread North American circulation. Once the press release is published, clients are able to request a media logo announcement from those news agencies that published the release to display on their organization's website (see example pictured).<br />

    The all-inclusive, two press release package, a $788 value, is available through Jan. 1, 2017 for $394 exclusively through ernstPR.

    To learn more about ernstPR's December two-for-one press release package and other affordable writing and promotional services, and to view her comprehensive work portfolio, visit the ernstPR website, email call or text 813.965.4373.

    About Liz Ernst and ernstPR:
    Liz Ernst is a journalist, copywriter, editor and public relations pro with more than 20 years' experience writing for publication. Liz specializes in writing professional AP Style press releases that get noticed. In addition to her press release writing prowess, Ernst is a seasoned blogger in the technology, medical research, real estate, financial, retirement, corporate security, health and wellness, cosmetic and aesthetic surgery, environmental, political, medical research, Fine Arts, photography, health care, insurance, nutrition, academic and volunteer tourism industries. Her blogs are informative, well-researched and popular reads that generate new and return traffic.

    Ernst researches and writes high quality website content crafted for a professional and polished impact with impressive results. She also develops simple, classic WordPress websites for professionals, businesses, nonprofits and individuals. Ernst's expertise includes critical SEO for maximum search engine visibility, proofreading and editing services, professional bios for websites and social media, and social media management.

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