Communication Conference Tackles Social Media

San Francisco, CA — Take a quick look around you. If you're keeping abreast of the latest communication practices, chances are that you've heard about the phenomena of social media. Every where you turn you are likely to see your customers, clients or colleagues
sharing their opinions, insights and experiences through one or moresocial media tools.

Blogs, wikis, podcasts, flickr, vlogs, and other public sharing platforms are transforming the way in which we as communicators communicate. Learn how to harness the power of these technological tools at a special Social Media Breakfast.

Learn how to evaluate the business case for social media and make informed decisions about these new technologies by attending the Social Media Breakfast Panel at the SCM Summit 2007, on Wednesday, March 28 at the Crowne Plaza Union Square.

A group of experienced practitioners will meet with you over breakfast to share their experiences and answer your questions in a casual and candid setting. Our facilitators will answer your questions about internal policies, staffing, content, legal issues,
IT considerations, critical success factors, and important steps to avoid.

Breakfast Facilitators include:
— Terry McKenzie, Sun Microsystems
— Greg Bardsley, Sun Microsystems
— Plus other leading Social Media experts

4th Annual Strategic Communication Management Summit 2007
Two –Day Conference: March 27-28, 2007
Pre-Conference Workshops: March 26, 2007
Crowne Plaza Union Square – San Francisco, CA

Interactive sessions include:

— "Sustaining a Corporate Culture Globally through Creativity and Innovation" - QUALCOMM

— "Build It and They Will Come - a New Communication Model Bridges the Changing Needs of Employees and Business"- RBC Financial Group,

— "A Communicator's Leading Role in Change Management" - USAA

— "Audience-Centric Design for Employee Communications" - Bonfire Communications

— "Building Processes for Effective Global Communications" - Celanese Corporation

— "Building Trust Through CEO and Executive Communications" - Equity Office Properties Trust

— "Increasing Alignment through Segmentation and Personalization" - Food Lion, LLC

— "Transforming an Internal Brand Into a "Great Place to Work" - Genentech

— "Using a Disciplined Research Approach to Improve the Precision of Your Strategic Plan" - Rockwell Automation`

— "Achieving the Strategic Mission for the Communication Function" - ROI Communications

— "Sustaining Engagement during Major Change…and then More Change" - Ford Motor Credit Company

Contact:
Jason Blackwell
Melcrum Publishing
70 W. Hubbard, Suite #403
Chicago, IL 60610
Phone: 312-379-6535