CARPENTER SELECTED AS NATIONAL JUDGE TO SELECT COUNTRY’S BEST PR CAMPAIGNS… THE SILVER ANVIL AWARD

Movies has its Academy Award. Music its Grammy. In the world of public relations, there is the Silver Anvil Award. The Public Relations Society of America, the world’s largest public relations trade organization, has selected Scott Carpenter, president of Carpenter Public Relations, to serve as a national judge of its most prestigious award.

In accepting the honor, Carpenter becomes the only public relations counselor in Southwest Florida to serve as a national judge in selecting the best-of-the-best public relations campaigns in the country. In total, only 120 judges are selected out of an organization of more than 30,000 public relations practitioners. Carpenter will join his peers in New York City, March 23rd, for judging.

“We’re big believers in the marketing model that says ‘It’s not what you say about yourself that produces results, it’s what others say about you that does,” states Carpenter. “Through this honor for the second straight year, I think this says a lot about the high regard the industry has for the work we do for our clients. We’re proud to join the best minds in the business to select this year’s winners.”

The Silver Anvil, symbolizing the forging of public opinion, is annually awarded to organizations who have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. In the over 50 years that these citations have been made, more than 1,000 organizations have been awarded Silver Anvils for excellence in public relations.

Silver Anvil Awards recognize complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession. And they require the best minds in the business to judge them accordingly.

About Carpenter Public Relations
Launched in 2006, Carpenter Public Relations is a nationally-acclaimed, full-service firm that specializes in building compelling strategies that create awareness, change perceptions and generate results on a local, regional or national basis for emerging brands. With its headquarters in Sarasota, with others planned for 2007, the company’s practice groups include consumer products, healthcare, real estate, technology and industrial. Scott Carpenter, president, is one of only 23 PR practitioners in the country to be named a senior judge for the industry’s two most prestigious awards, PRSA Silver Anvil and PRSA Bronze Anvil. He is also a member of the exclusive Counselors Academy, an organization of the brightest minds in PR from small and mid-sized firms. Carpenter Public Relations is found on the Web at www.carpenterpr.com.