May 17, 2007 (PRLEAP.COM) Media News
The Public Relations Institute of New Zealand (PRINZ) has revealed an international line-up of speakers for its annual conference in Auckland on 24-25 May. Staging its annual conference in Auckland 24-25 May, the Public Relations Institute of New Zealand (PRINZ) has revealed an international line-up of speakers.

Under a conference theme of ‘Engage For Change’ speakers from the UK, Australia as well as New Zealand will discuss topics including Corporate Social Responsibility (CSR), employee communications, crisis management and botched public relations (PR) jobs.

Gerry McCusker, the Scots-Australian PR analyst and author of the pop-academic PR text ‘Public Relations Disasters’, will present a session on PR disasters and another on online reputation management. McCusker’s provocative business book analyses and dissects modern business, communications and reputation management ineptitude.

Other confirmed international speakers include Anne Gregory a visiting Professor of Public Relations from Leeds Metropolitan University in England who will outline the essentials of being an effective communicator. Australia-based communications adviser Andy Eklund will talk about stimulating creativity within work teams and Geoffrey Stackhouse will also travel across the Tasman to lead a session on crisis communications.

The PRINZ conference focuses on key industry trends, providing delegates with practical, leading edge case studies and global examples of PR theory and practice.

Further information about the conference, which is open to people inside and outside the PR industry, can be found on or by contacting the PRINZ office on 09 358 9808.

Further information:
Paul Dryden, PRINZ Executive Director
Gerry McCusker, PR analyst and author