New Research Examines the Purchasing Behavior of Human Resource Executives

June 09, 2007 (PRLEAP.COM) Media News
CAPITOLA, Calif. June 2007 Buyers of human resource products and services are increasingly relying on the Internet when making purchasing decisions; as a result, search engine rankings are now a key factor when determining whether or not an HR vendor is included in an RFP. These are some of the key findings of "Trends in HR Marketing: HR Buyers' Behavior 2007," a new research report from, the leading marketing and media visibility firm in the human resources and employee benefits industry. The free report is available for download at surveyed thousands of human resource and benefits executives during the first two quarters of 2007. The results reflect the latest trends and best practices for marketing to these decision-makers as well as information on which search engines and keywords they most often use when searching for products and services.

Additionally, the report tracks the progress of the HR buyer through the purchasing cycle and illustrates the tools they use to progress through each stage. Industries represented include healthcare, manufacturing, professional services and other markets.

"The Internet has drastically altered how HR professionals research and purchase technology and services," says Kevin Grossman, chief operating officer of "New approaches are needed to stand out amid the marketing clamor. This report provides suppliers with fresh insights to help HR suppliers spend their marketing and PR dollars wisely, and effectively reach potential buyers."

Sample findings include:

- Overall, HR buyers are placing less value on traditional print media as a key source of information, compared to online sources.
- Blogs, podcasts and webcasts have caught the attention of HR and benefits professionals.
- HR buyers place increasing importance on a vendor's online visibility, including the vendor's own web site.

Part of a continuing series, "HR Buyers' Behavior" also examines the value of exhibiting at trade shows, the frequency at which companies purchase various products and services, and which departments are primarily involved in buying decisions.

About is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its Marketing PR services, the company has serviced nearly 500 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.