R&J Public Relations Wins GOLD Award for Total Public Relations Program In 24th Annual Healthcare Advertising Awards

June 13, 2007 (PRLEAP.COM) Media News
Bridgewater, N.J. (June 13, 2007) – R&J Public Relations recently took home a GOLD Award at this year’s Annual Healthcare Advertising Awards hosted by Healthcare Marketing Report. The award was presented to R&J Public Relations in the category of “Total Public Relations Program” which the agency conducted on behalf of Good Samaritan Hospital. Judging was performed by a national committee of professionals from within the healthcare marketing industry.

“I am very proud of the hard work and talents of our agency team in winning this prestigious award,” said John Lonsdorf, President of R&J Public Relations. “I am especially gratified to have won in the category of ‘Total Public Relations Program,’ which allows us to demonstrate our capabilities in strategic planning and tactical execution across a wide range of marketing communications disciplines.”

The agency received the award and recognition for its efforts to assist Good Samaritan Hospital of Suffern, N.Y. achieve approval from the New York State Department of Health for opening a much-needed cardiac surgical center, despite intense political opposition from Manhattan-based hospitals. The agency was able to successfully convince the general public, business, political and civic leaders that Rockland, Orange and Sullivan counties of New York experienced a higher-than-average incidence of cardiovascular disease, thereby establishing a community health imperative for the opening of Good Samaritan’s cardiac center. The campaign’s success, despite difficult and well-funded opposition, has since resulted in the opening of Good Samaritan Hospital’s Cardiac Center, which in 2006 and 2007 has helped save hundreds of lives.

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. For 2007, there were a record number of entries submitted for award consideration.

About R&J Public Relations
R&J Public Relations LLC is a leading brand-building public relations firm specializing in assisting companies that are driven to become market leaders, or who are passionate about defending their market leadership position. Based in Bridgewater, N.J., the firm has a highly successful track record in the development and implementation of communications and promotional programs for companies ranging from divisions of large, multi-national conglomerates to regional market leaders. For more information on R&J Public Relations, visit www.RandJpr.com.

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