R&J Named Agency-of-Record for International Playthings, Inc.

June 23, 2007 (PRLEAP.COM) Media News
Bridgewater, N.J. (June 23, 2007) – International Playthings, Inc. (IPI) has tapped R&J Public Relations as its public relations agency of record. R&J has been tasked with developing and executing a comprehensive PR campaign designed to promote IPI’s diverse range of proprietary and distributed brands including a wide variety of award-winning games, infant toys, preschool toys, dolls, educational toys and activity toys.

The primary thrust of this program will focus on enhancing consumer awareness and demand for the Mighty Worldä and Calico Critters product lines, but will also include brands such as iPlay® and Earlyears®. IPI is one of the largest suppliers of educational and developmental toys to the North American specialty market, with a 40-year record of success in the toy industry.

“We are extremely pleased to have earned the opportunity to work with International Playthings, and are proud to be associated with such an established and respected organization,” said Scott Marioni, Executive Vice President of R&J Public Relations. “Everyone loves toys, especially toys that are both fun and educational in nature. International Playthings provides us with a chance to do great work that makes a difference in people’s lives and to have fun doing it.”

Headquartered in Parsippany, IPI is one of the largest distributors of toys to specialty and mid-market retailers in North America. Brands manufactured, distributed and/or licensed by the company include Earlyears®, TOMY®, Calico Crittersä, Gotz® and iPlay®. IPI is recognized throughout the industry as a company that delivers educational and entertaining toys, many of which have won awards and recognition from organizations such as the Oppenheim Toy Portfolio, Parents Magazine, Parent’s Choice Award and the American Specialty Toy Retailing Association.

About R&J Public Relations

R&J Public Relations LLC is a leading brand-building public relations firm specializing in assisting companies that are driven to become market leaders, or who are passionate about defending their market leadership position. Based in Bridgewater, N.J., the firm has a highly successful track record in the development and implementation of communications and promotional programs for companies ranging from divisions of large, multi-national conglomerates to regional market leaders.

About International Playthings, Inc.

Since its inception in 1967, IPI has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, IPI has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry. A subsidiary of Grand Toys International, Limited, (Nasdaq: GRIN), IPI offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on IPI, its brands and individual products can be found at www.intplay.com