Thought-leadership Strategist David Meerman Scott Headlines July 17 Webinar Showing HR suppliers How to Target Buyers Directly

July 12, 2007 (PRLEAP.COM) Media News
CAPITOLA, Cal. / July 12, 2007 Due to an overwhelming response to the first "New Rules" Webinar with David Meerman Scott, has invited the thought-leadership strategist back one more time to highlight the best ways for HR suppliers to reach their buyers directly via online viral marketing strategies.

HR marketing and PR professionals are invited to attend the new Webinar on Tuesday, July 17, at 10:00 a.m. PST.

Titled "The New Rules of Marketing and PR in the Human Resource Marketplace," Scott's interactive presentation will again teach attendees how to use blogs, podcasts, news releases and online media to create viral marketing campaigns. The hour-long webinar is presented by, the #1 marketing and media visibility service for human resources and employee benefits providers.

Scott is an acclaimed online thought leader, strategist and viral marketing expert. His newest book is "The New Rules of Marketing & PR" and is currently the most popular marketing and PR book on Amazon.

Scott's presentation will include a broad overview of online marketing in multiple industries, plus tailor stories and tips from the book for a HR-based audience, spotlighting examples of workforce vendors and suppliers who have successfully employed these "new rules." He will also challenge the industry's conventional thinking about the opportunities of online media, and reflect on the "old rules" of public relations still commonly practiced.

Over 240 HR suppliers and consultants registered for the first free event in June. To sign up for the next Webinar on Tuesday, July 17, at 10:00 a.m. PST, visit at

"As was noted in the first Webinar, vendors have never had a greater opportunity to reach HR buyers directly than with online viral marketing activities," notes Jonathan Goodman, vice president of business development for "With all the competing marketing and advertising campaigns today, it's easy to be overlooked if you don't use the right tactics. This latest event is another rare opportunity for marketers to tap into David Meerman Scott's expertise."

About David Meerman Scott
David Meerman Scott is an online thought leadership strategist. Through his books, seminars and speaking he shows organizations how to harness the amazing power of viral marketing. Web Ink Now ( is David's blog where he shows readers how online thought leadership content (including news releases, blogs, podcasts, viral marketing and online media) is the best way to reach buyers directly.

About is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its Marketing PR services, the company has serviced nearly 500 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.