Strategic Marketing Campaign by Politis Communications and modern8 Nearly Quadruples Qualified Sales Leads for Quansys Biosciences
July 30, 2007 (PRLEAP.COM) Media NewsPolitis Communications and modern8 today announced that their recent collaboration on a branding and collateral project for Quansys Biosciences increased the qualified sales leads Quansys received at the 2007 American Association of Immunologists (AAI) tradeshow nearly four-fold over last year’s results.
This marks the first time the two Salt Lake County-based agencies have worked together in a joint capacity.
Quansys Biosciences, a Logan, Utah-based company that develops multiplexed protein arrays to help medical researchers better understand, diagnose and treat disease, recently recognized the need for a revamped corporate identity and collateral materials, in addition to a streamlined corporate message that would help it more effectively reach potential customers.
Quansys’ vice president of development Christian Iverson contacted Politis Communications after seeing Politis’ successful publicity work for the episode of ABC’s “Extreme Makeover: Home Edition” (shot in Logan in October 2006 and aired initially in November 2006).
“Politis Communications impressed me with its ability to get the right message to the right audience at the right time, and that was exactly what Quansys needed,” Iverson said. “After returning from AAI, it was apparent that we made a good choice. Not only was it easier for us to attract the right people to our booth, but we also received nearly four times as many solid sales leads as we did last year.”
In addition to messaging, the Quansys project called for strategic graphic design work on the tradeshow booth, an accompanying direct mail piece, a corporate brochure, an e-newsletter template and more. Politis enlisted the award-winning brand design agency modern8 to help with creative.
“I’ve been aware of modern8’s work and that of Randall Smith, its president, for many years and am continually impressed with the high quality of the firm’s work,” said David Politis, president of Politis Communications.
“We asked the right questions, created a solution that positioned the company credibly and delivered a visual message centered on its core technology,” Smith said.
About Politis Communications:
Founded in 1990, Politis Communications helps clients maximize their corporate value through strategic communications. It helps its clients achieve success by working with them to sell more products/services, enter new markets, communicate with their customers/publics, establish new market positions and increase shareholder value. To do this, it utilizes a variety of communications disciplines including media relations, investor relations, financial relations, analyst relations, marketing, direct mail, graphic/Web design and advertising. www.politis.com
modern8 is a brand design agency that specializes in creating strategic branding programs, online and offline. Its Perception Branding 5D Process™ helps clients understand how to differentiate themselves and express their message through the most important touchpoints: identity, literature and Web sites. modern8 has a long history of working with a wide range of clients, including architects, engineers and construction companies. More information may be found at www.modern8.com.
About Quansys Biosciences
Quansys Biosciences, a Spendlove Research Medical Institute (SMRI) company, is dedicated to the development of multiplexed protein arrays to aide researchers and clinicians in better understanding, diagnosing and treating disease. Quansys Biosciences is located in beautiful Cache Valley near Utah State University in Logan, Utah. The SMRI has its origins in 1989 and is funded through an endowment established by Dr. Rex S. and Reta Spendlove and family. Dr. Spendlove is the founder of Hyclone Laboratories, a leading producer and distributor of cell culture media throughout the world. Quansys donates a portion of its revenues back to the Institute in an effort to help fund further scientific research that will have a positive impact on human life. Further information can be obtained at www.quansysbio.com