Housekeeping Channel Selects Sweeney As Agency Of Record
September 30, 2007 (PRLEAP.COM) Media NewsCLEVELAND – The Housekeeping Channel, a leading global resource for high quality, educational content focused on “better, faster, healthier home care solutions,” has selected Sweeney as agency of record to develop and market its rapidly expanding brand.
Sweeney’s consumer/retail practice group will launch the brand awareness campaign with a national publicity and media relations initiative designed to increase awareness, educate consumers and drive Web site traffic.
“The Housekeeping Channel is an exceptional resource for consumers, as well as manufacturers and retailers of home care products,” said Jennifer Manocchio, Sweeney vice president. “More than 40,000 unique visitors already source Housekeeping Channel’s web site each month, and that number continues to increase every year. Equally important, visitors are spending significant amounts of time researching housekeeping information – often as much as an hour per visit.”
The new marketing campaign will communicate the value of Housekeeping Channel’s home care content – both in terms of its quantity and quality – and its 70-member advisory board, which includes industry association leaders, college professors, national consumer magazine executives and physicians.
About Housekeeping Channel
The Housekeeping Channel is a leading international resource for consumers seeking better, faster, healthier housekeeping solutions. Its mission is to help households clean, protect and enhance the home environment using proven processes and practices from cleaning experts, professional cleaning services, environmental service professionals, healthcare specialists and academics, and organizational and time management consultants.
Sweeney, established in 1986, is a leading full-service marketing and public relations firm dedicated to helping organizations achieve critical business goals through strategic program development and execution. Sweeney has full-service offices in Cleveland, OH (headquarters) and Wilmington, N.C. For additional information, visit www.sweeneypr.com.