1 litre™ Names JS² Communications As Agency of Record

New York, New York (October 10, 2007) – JS2 Communications, the award-winning, bi-coastal public relations and marketing consulting agency, announced today that it has been named Agency of Record for 1 litre™, an award-winning, Canadian-based spring water with a revolutionary integrated cup. The signing further bolsters JS² Communications’ growing and diverse roster of food and beverage clients, which includes Leblon Cachaca, Harry & David, Grace, and Noé at the Omni Los Angeles Hotel, among others.

1 litre™ is drawn directly from two pristine sources in Canada and the USA. Its revolutionary design, which features an integrated cup, combined with a uniquely fresh, crisp, invigorating taste, has made 1 litre™ a must-have at the finest hotels, restaurants, casinos, spas and resorts in over 24 countries. The company was recently honored at the 2007 Bottled Water World Competition as Best Overall Concept and Best Bottle in PET. JS² Communications will oversee all public relations activities, with emphasis on the expansion into the U.S market. The account will be led out of the New York office.

“With a rich background in the industry and strong relationships with food and beverage media, JS² Communications was the obvious choice,” said Arie Sibonney, Co-Founder, 1 litre™ water company. “Now that we have launched in the U.S., we are confident that JS2 Communications will help us increase our U.S. presence.”

“We are thrilled to align ourselves with such a unique, high-quality brand,” said Alissa Pinck, General Manager/Vice President of JS2 Communications in New York. “We look forward to working with 1 litre™ and helping to build their brand in the U.S.”


About JS2 Communications
Founded by Jeff Smith and Jill Sandin in 2001, JS2 Communications is a bi-coastal public relations agency based in Los Angeles dedicated to providing clients with strategic solutions, candid counsel and tangible results. Comprised of a dynamic group of seasoned professionals, the JS2 team is passionate about its relationships with niche-defining brands and its partnerships with the teams that build them. For more information, visit www.js2comm.com.


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